Posts tagged blog

My Other Life…

I told myself I would never do a blog entry where I apologized for not posting in a while. So, I’m kinda not doing that right now. I’ve got to find a harmony with the things that I blog about in this space (typically marketing or new media driven) and the things that I blog about on the KPS|3 Marketing blog (typically marketing or new media). Since the topics are starting to tend to be the same, I’ve got to do some soul searching and decide what I really want this space (mikemywords) to be and how it will be distinct from my work blog.

In the meantime, here are some of my more recent blog postings on the KPS|3 blog. I think you’ll find some articles you enjoy among this group…

1. Is TV Advertising Dying?

2. Planning an Advertising Campaign in Multiple Languages

3. How Do You Network?

4. Social Media is NOT a Goal

5. Social Media Lesson: Avoid a Bad Haircut

6. Marketing Rule: A.B.M.

7. Legally Blog

8. Your E-Mail Address Says a Lot About You



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Thank You America! Bad Move Chrysler.

Chrysler received a $4 billion bailout from the U.S. Government. In my opinion, none of these bailouts were deserved, and it is the respective companies’ fault for having failed. But, I had no say in the matter. They got the bailout. We all know the story at this point. So, I won’t rant.

But, I saw this ad they put out a while back and had been meaning to share it with you all for a while now. They posted it on their blog, which welcomed a flood of thousands of hateful replies. The blog has since been deleted entirely. I don’t know if they actually bought any paid ad space and ran this (but if they did, the money spent on ad placement would be even more insulting).

But speculating aside, and ignoring the question of whether or not they deserved a bailout – do you think this “Thank You America” move was smart from a marketing or PR approach? If not, how do you think they should have handled it? Should they have acknowledged the bailout? Was there any good way to approach this?

 

Thanks for the Money!

Thanks for the Money!

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You Oughta Know (Inbound Marketing)

This is a fun little video put together by HubSpot‘s Rebecca Corliss about inbound marketing vs outbound marketing. Her disturbed lamenting is set to the tune of Alanis Morissette‘s “Oughta Know.” It’s not the coolest, most impressively produced video – don’t worry about that. Yeah, it’s kinda corny and gimicky – don’t worry about that. 

As I watched, I thought – OK, how are they going to end this thing? What’s the call to action? I expected to see a URL. But, no. We are given a shot of somebody entering “inbound marketing” into a Google search bar. 

I had to do it. Sure enough – the top result is a post on HubSpot’s blog called Inbound Marketing vs. Outbound Marketing. I love the switchup from simply putting a URL at the end of a video. Plus, it completely proves the point that Corliss was making about the importance and potential of search. Well done : )

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Pulitzer for Bloggers?

According to their press release, the Pulitzer Prize Board announced that they have officially expanded their award criteria to include online journalists (ie – bloggers). Well, sort of. You’ll have to write for a U.S. newspaper that publishes content at least weekly and that is “primarily dedicated to original news reporting and coverage of ongoing stories,” and that “adheres to the highest journalistic principles.” They will still exclude printed magazines and TV news media that publish content on the Web. 

A couple of years ago, Pulitzer allowed online content from newspapers. However, the big news this year is that they’re also allowing newspaper content that is exclusively online. 

This is a big step in recognizing online journalism and the shift in communication… new media. I suppose all bloggers aren’t quite getting full billing yet, but it’s a step in the right direction. I have to believe that it is only a matter of time until bloggers, citizen journalists, and the like will be eligible for a Pulitzer Prize – even if they don’t write for a newspaper.

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What Does Your Blog Say About You?

 

Photo from joelogon

Photo from joelogon

 

Well, what does your blog say about you? More than you would think. Certainly spilling your brain on the page should reveal who you are, but there are also quite a few services that you can use to evaluate your blog, and in some cases its gender or its personality. Is it possible that your blog writing style could be very different from what you believe your personality and characteristics are? Sure, I think so. People can change their mentality when they write; they can change who they are.

Wordle.net is able to generate a word cloud that shows you which words you are using the most in your blog. This is not a tally list, but a visual representation of your most often used words. The words that are used most appear larger. It’s a nice visual snapshot of the words you use most.

Gender Analyzer uses Artificial Intelligence to read your blog and determine if it was written by a man or a woman. Behind the scenes, a text classifier hosted at uClassify.com has been trained on blogs written by men and women. A month ago, Gender Analyzer told me that my blog was written by a woman. However, I must have written about very manly things since then, because it now realizes that this blog is written by a man. And to keep it that way, let’s load this paragraph with some uber-masculine keywords: football, chicks, balls, beer, mustache, fight, piss, gun.

Typealyzer analyzes your blog to tell you what your Myers-Briggs personality type is. It also gives you a really cool visualization of a brain map that shows the part of the brain you’re using when you write. This blog (mikemywords.com) is an ISTP (Mechanic). The site’s description is this: The independent and problem-solving type. They are especially attuned to the demands of the moment are masters of responding to challenges that arise spontaneously. They generally prefer to think things out for themselves and often avoid inter-personal conflicts. The Mechanics enjoy working together with other independent and highly skilled people and often like seek fun and action both in their work and personal life. They enjoy adventure and risk such as in driving race cars or working as policemen and firefighters.

This is somewhat peculiar, because for years, my Myers-Briggs tests have shown that I am an ENFJ. An ENFJ (which you can read about through the hyperlink) is quite literally the opposite of an ISTP. In Myers-Briggs, you are an E or an I, an N or an S, an F or a T, a J or a P. So, ISTP seems to be the opposite of ENFJ. Again, perhaps proving the point that your “blog voice” may be quite different than your real self. 

This is something to be conscious of. Who are you when you are writing your blog? Who do you want to be when you are writing your blog? After looking at the word cloud, the gender and the personality of your writing – do you want to change the style of your writing to better fit who you actually are?

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