Cheetos Setting a New Standard for URLs?

There was a point, years ago, that it became a standard practice to add your company’s URL to the final slide of your TV commercial. There’s been an evolution of how that URL is displayed…

Now check out how Cheetos has decided to change the game even more. What do you think? I kind of like it!


2 Responses so far »

  1. 1

    Wolfy said,

    I do too. It relies on the incredible awareness of not even their logo, but their actual product.

    I think it’s something a sharp designer did as a wild card comp and then convinced the AE to use.

    I think I’m going to start putting a photo of myself with .com on my business card.


    ps, yes, I do own

  2. 2

    I love this! I think it shows confidence in the brand, that even a picture of the product is enough to associate the name. Genius! What’s next? A picture of cheeto smudged finger prints then

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