Cheetos Setting a New Standard for URLs?

There was a point, years ago, that it became a standard practice to add your company’s URL to the final slide of your TV commercial. There’s been an evolution of how that URL is displayed…

http://www.visitmywebsite.com

http://www.visitmywebsite.com

visitmywebsite.com

Now check out how Cheetos has decided to change the game even more. What do you think? I kind of like it!

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2 Responses so far »

  1. 1

    Wolfy said,

    I do too. It relies on the incredible awareness of not even their logo, but their actual product.

    I think it’s something a sharp designer did as a wild card comp and then convinced the AE to use.

    I think I’m going to start putting a photo of myself with .com on my business card.

    -M

    ps, yes, I do own douchetard.com

  2. 2

    I love this! I think it shows confidence in the brand, that even a picture of the product is enough to associate the name. Genius! What’s next? A picture of cheeto smudged finger prints then the.com?


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