Archive for August, 2009

Social Media Porn Star

I was watching some show on MTV today about people being addicted to porn. In fact, one woman was so addicted, that she wanted to become a porn star herself. The show goes on to show scenes of her crying because her parents aren’t proud of her being a porn star, etc, etc. But here’s what occurred to me: why does anybody who does porn automatically become a porn star? You’re a star after just one film, regardless of the quality? The world doesn’t work like this. What’s with this self-anointed stardom?

And then I realized there is another group of people that are just like “porn stars”: The ever-popular Social Media Expert. I know, it’s super popular to criticize the social media expert – and I don’t want to jump on that bandwagon. But, understanding social media as a channel for strategic and effective communications is a large part of my job, and there are many many people who are really undermining the level of understanding needed to be a “star.” With little to no experience in understanding social media as a communication tool, folks are fully prepared to anoint themselves as experts and oversell their under-qualified services.

If your girlfriend set up a camera in the bedroom one night, would you start listing “porn star” on your resume? No? Well, then why do you believe that you’re a social media “expert” because you decided to set up a Facebook page in 2008? My point is simply that you’re no more a Social Media Expert than the girl who got breast implants and decided to do a film in her neighbor’s garage for $50 is a porn star.

There’s more to being a star; there’s more to being an expert. Don’t kid yourself. And, for everybody else: don’t believe everyone who tells you they’re a star.

"I'm a star, baby" (photo by danielcorba via flickr)

"I'm a star, baby" (photo by danielcorba via flickr)

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My Other Life…

I told myself I would never do a blog entry where I apologized for not posting in a while. So, I’m kinda not doing that right now. I’ve got to find a harmony with the things that I blog about in this space (typically marketing or new media driven) and the things that I blog about on the KPS|3 Marketing blog (typically marketing or new media). Since the topics are starting to tend to be the same, I’ve got to do some soul searching and decide what I really want this space (mikemywords) to be and how it will be distinct from my work blog.

In the meantime, here are some of my more recent blog postings on the KPS|3 blog. I think you’ll find some articles you enjoy among this group…

1. Is TV Advertising Dying?

2. Planning an Advertising Campaign in Multiple Languages

3. How Do You Network?

4. Social Media is NOT a Goal

5. Social Media Lesson: Avoid a Bad Haircut

6. Marketing Rule: A.B.M.

7. Legally Blog

8. Your E-Mail Address Says a Lot About You



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