Posts tagged newspaper

Newspaper Fail

Just thought this was funny enough to share. It’s a nice example of when media collide. It’s perhaps an even better example of the newspaper being lazy and just copying over the web article and not editing correctly. I like to picture a world where, one day, newspaper and web can co-exist peacefully. Or maybe a world where printed newsprint is capable of containing active hyperlinks. But I’d rather have a hoverboard, so work on that first.

Newspaper hyperlink fail

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More Advertising, Please

I am SO sick of companies thinking that if they give you a taste of content that they’re entitled to blast you with tons of worthless, one-way advertising. Disgusting.

A few times a week, I have to endure receiving the “Neighborhoods” version of the Reno Gazette-Journal in the mail. There are a lot of problems with this publication, despite it not delivering on its promise of news in my area of town. This publication is nothing more than a shell for advertising. In this latest issue, it contained 3 pages of content/articles (and 2 of those three pages contained some advertising), and 214 pages of advertising. I’ll repeat those stats – 3 pages of articles, 214 pages of advertising!!! That’s almost 99% advertising. I know, you’re wondering how the hell that’s possible. I must have my numbers wrong. Nope – I counted three times (I’m careful, plus I often waste my time if I can make a point).

RGJ Neighborhoods

RGJ Neighborhoods

99% Ads

99% Ads

Of the flood of ads I received in my newspaper, how many were relevant to me? Who knows? I don’t. I typically throw this whole package away because I know that I am not getting any relevant content in that publication. Advertisers – you are wasting your money! 

It’s no surprise to see that consumers are growing increasingly weary of this kind of “interruption advertising” and turn to communication channels in which they can better control the interaction. Yes, I’m talking about everybody’s favorite hot topic – social media. Sadly, advertisers are already in full stride toward the gold rush that is social media, and treating it the same way they’ve abused mass media. This parasitic behavior makes me ill and angry all at once. Some advertisers are  slithering their way into the established communities in different social media channels, and treating it like their own “Neighborhoods.” Are they giving members of their communities valuable content, meaningful conversation or a symbiotic relationship? Nope. They treat it as a new place to put their ads (and advertisements take many forms). I am warning advertisers again, that you should treat social media like this only if you want to fail. 

You think you’re participating in social media? Re-examine that notion – because if you’re not “playing by the new rules,” you will fail. Have you created a blog and are simply posting your press releases there? Fail. Maybe you created a Facebook page – but is there any community interaction other than you blasting out promotional messages? Fail. Maybe you have a Twitter account so that you can syndicate your blog entries of your press releases. Fail. Are your YouTube videos nothing more than advertisements (be honest)? Fail. I encourage diversification of your presence in social media – but you have to think differently in this arena. It’s not another advertising platform. It’s a community-based form of communication. If I invited you over to my house for dinner, and all you talked about was how Cinnamon Toast Crunch was $2.95, or that your new pickup truck had 250 horsepower or some other way I should come spend money with you… I would never invite you over ever again. Please understand the analogy here.

So – anybody who is putting out content – be it in publications or in social media – evaluate your communications. How much of it is promotional? Don’t let it be 99%. Not even close.

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Pulitzer for Bloggers?

According to their press release, the Pulitzer Prize Board announced that they have officially expanded their award criteria to include online journalists (ie – bloggers). Well, sort of. You’ll have to write for a U.S. newspaper that publishes content at least weekly and that is “primarily dedicated to original news reporting and coverage of ongoing stories,” and that “adheres to the highest journalistic principles.” They will still exclude printed magazines and TV news media that publish content on the Web. 

A couple of years ago, Pulitzer allowed online content from newspapers. However, the big news this year is that they’re also allowing newspaper content that is exclusively online. 

This is a big step in recognizing online journalism and the shift in communication… new media. I suppose all bloggers aren’t quite getting full billing yet, but it’s a step in the right direction. I have to believe that it is only a matter of time until bloggers, citizen journalists, and the like will be eligible for a Pulitzer Prize – even if they don’t write for a newspaper.

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