This is a fun little video put together by HubSpot‘s Rebecca Corliss about inbound marketing vs outbound marketing. Her disturbed lamenting is set to the tune of Alanis Morissette‘s “Oughta Know.” It’s not the coolest, most impressively produced video – don’t worry about that. Yeah, it’s kinda corny and gimicky – don’t worry about that.
As I watched, I thought – OK, how are they going to end this thing? What’s the call to action? I expected to see a URL. But, no. We are given a shot of somebody entering “inbound marketing” into a Google search bar.
I had to do it. Sure enough – the top result is a post on HubSpot’s blog called Inbound Marketing vs. Outbound Marketing. I love the switchup from simply putting a URL at the end of a video. Plus, it completely proves the point that Corliss was making about the importance and potential of search. Well done : )
Mike My Words - from the brain of Mike McDowell 