Chrysler received a $4 billion bailout from the U.S. Government. In my opinion, none of these bailouts were deserved, and it is the respective companies’ fault for having failed. But, I had no say in the matter. They got the bailout. We all know the story at this point. So, I won’t rant.
But, I saw this ad they put out a while back and had been meaning to share it with you all for a while now. They posted it on their blog, which welcomed a flood of thousands of hateful replies. The blog has since been deleted entirely. I don’t know if they actually bought any paid ad space and ran this (but if they did, the money spent on ad placement would be even more insulting).
But speculating aside, and ignoring the question of whether or not they deserved a bailout – do you think this “Thank You America” move was smart from a marketing or PR approach? If not, how do you think they should have handled it? Should they have acknowledged the bailout? Was there any good way to approach this?
Thanks for the Money!
Mike My Words - from the brain of Mike McDowell 