Posts tagged relationship

Twitter Sinners

I know… “Another post about Twitter? I’m sick of it!” 

Sorry, but folks are still so blatantly abusing Twitter, I’m forced back on my platform to expose the heathens. Twitter is not a new advertising platform. It’s not a new place for SPAM. I don’t know how many times I have to repeat this VERY SIMPLE law of most all social media: treat it like a real relationship. Right now, you’re not treating Twitter right. You’re abusing it – and that makes you a Twitter Sinner. I’m here to save your soul.

1. Social Media is not about collecting friends. How many friends do you have in real life? I need an exact number. You don’t know, do you? Why not? Because you don’t collect friends. That’s not how friendship, or any relationship, works. So, why do people think that social media is about collecting friends? Do not obsess about how many friends or followers you have. You’re not a better person if you have more followers. 70,000 – oh my! There is no direct correlation between followers/friends and your worth. Deal with it!

2. Give value to your relationship. Any good relationship is symbiotic – you give to me, I give to you. Too often, Twitter relationship are parasitic – one party consumes and doesn’t give back. These are the worst Twitter sinners. Are your messages purely promotional? Or do you offer value to the relationship you’ve created? Do you share articles, insights, breaking news, anything of value? No, telling people you can make them a millionaire is not a post of value. It’s a selfish, promotional tweet.

3. Content before followers. You should post a dozen updates (arbitrary number) with some sort of value before you start hunting for relationships (followers). You’re disgusting, following 800 people with 4 updates. If you want to have a relationship with me, I want to know it will be worthwhile. This is also a rule about giving value to your relationships. 

4. Be upfront with who you are. Are you a company that will be posting promotions, sneak peaks, extras, etc? Are you a person, who will sprinkle tweets with updates about your personal life? It doesn’t matter what you are, I just need to know. I need to know what kind of relationship I’m getting into here. 

5. Do more than re-tweet. Look at your stream of updates – how often are you beginning it with “RT” (ReTweet)? You’re just an aggregator. Have an opinion. Generate your own stuff. Sometimes it’s nice to have somebody passing info along from multiple sources – so I understand if my position on this is controversial, but you’re asking me to have a relationship with YOU. You are the guy at the party, who, when asked his opinion on a matter, quotes somebody else. You’re Matt Damon‘s character on Good Will Hunting. And nobody likes Matt Damon. (OK, just kidding. That was a cheap shot at Damon). 

Here’s a few Twitter Sinners I’ve collected just today. Repent, and change your ways…

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You’ve Got to Treat Her Like a Lady

I was prepared to write about brands on Twitter. I was going to argue that brands definitely should be on Twitter (based on a recent discussion that I read on MashableExhibit A, Exhibit B). While I still support brands on Twitter and other social media, I have seen so many bad examples, that I need to air my grievances about fellow marketers who are rushing to use this shiny new toy they heard about (for fear of being left behind) called social media. And, in doing so, are treating it like advertising, and tainting the landscape for everybody. 

Ahh – Cornelius Brothers & Sister Rose – you were so wise when you wrote “Treat Her Like a Lady.” You and many other romantics truly understand social media. We marketers should pay attention to those beautiful songs to have an equal understanding of how to interact in social media.  

Some marketers are like that guy who is verbally or physically abusive to his girlfriend. Sure, she trusted him at first – she may have even believed she could change him. But, what he did was jade her toward other men; perfectly good and well-intentioned men who just want to talk or listen. But she has every right to be jaded. Why should she trust you, or me, or any other guy (brand) from here on out? Why welcome them with open trusting arms, only to be blasted with abusive, one-sided messages, and unwanted garbage? 

Do you see what you did, jerk-faced marketer? You’re ruining it for the rest of us! We could be good for her. We could give her what she wants and needs out of a relationship. But you ruined it! Here’s what you did wrong.

YOU ACTED LIKE AN ADVERTISEMENT.

Yes, that is shameful in the social media arena. The one thing that SO MANY marketers (be they agencies or independent) forget is that social media is really quite simple. Lean in closely as I tell you the secret to unlock the true power of social media…

TREAT SOCIAL MEDIA LIKE A GENUINE, TRUTHFUL, CARING RELATIONSHIP. (sorry for the all-caps again, I’m getting irritated)

I know that for many of you, maintaining a relationship is one of the most difficult endeavors you’ve ever encountered. If that’s the case, you can use this blog post to improve your success in social media, and in your love life. You’re welcome. 

Treat her like a lady

Treat her like a lady

1. Offer some value to the relationship. What do you offer her? Seriously, think about that question. Don’t tell me periodic discounts and links to your blog, Casanova. What does she get out of the relationship? Is the relationship all about you – all about what you can get out of her? For shame! Do something for her without concern of how it benefits you.

2. You must listen to your lady. This is HUGE! Would you want to stay in a relationship with somebody who just talks and talks and talks about themselves? Hell no. Nobody does. You aren’t that interesting – admit it. This is another example of a one-sided relationship. Listen to her talk about her day. And don’t listen with an eagerness for her to finish her sentence so you can talk about yourself again. Listen with genuine concern, because you care about her and you care about what’s important to her. Then talk to her about the things that are important to her. 

3. Let her get to know you. Be a person, not a character. Open up – let her know what makes you tick. Let her know what makes you happy and sad. Share your life with her. Be vulnerable. Be sincere. It’s easy to act like you care for somebody when you actually care for them. She will love you for it. She will be loyal to you.

4. Do something nice for her, just because. Unexpectedly, do something nice for your lady. The pre-requisite here is that you’ve listened to her, and you know what she wants. Trust me, this gets you a long way for a long time. But you can’t give some thoughtless gift, like that little stuffed teddy bear holding a heart that you grabbed at the gas station 5 minutes before you got home. 

5. Never think you’re better than her. Do you really think she should be grateful to simply be with you? You’re God’s gift to her, huh? Nope. A relationship is about mutual respect and understanding. A relationship is about love, trust and openness. If you want her to think you’re special, treat her like she’s special to you.

6. Continue to court her. Once she says she’ll date you doesn’t mean you’ve locked her in, and can do what you want. It will be much harder to try to get her back once you’ve lost her. So don’t lose her – keep showing her how much you want her. 

7. There is no blueprint for romance. Romance is about knowing the other person, knowing what is important and special to them, and knowing what will excite them. If you don’t know that, you’re not in a strong relationship.

So, remember, Twitter, Facebook, YouTube and the like are not new billboards for you to place your ad. You don’t have a right to be with the people here. But, you can be here. Be a person first (brands can be people with attitudes, feelings, convictions, etc), then seek relationships. If you can prove that you’re here to foster relationships, rather that extort them, you will be welcomed with open arms, and you will be loved. But don’t you dare make the mistake of thinking you can keep a relationship here without putting in the time, effort and care that any real-life relationship require. That’s right, a real relationship. And this time, make sure you treat her like a lady.

Good example of a BAD BRAND on Twitter

Good example of a BAD BRAND on Twitter

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