I have read a TON of articles about using Twitter for business. Most of them pretty good. I think it is a brilliant tool for the businesses that are willing to participate. That keyword needs to be repeated – PARTICIPATE. Use Twitter like it isn’t just another outlet for your promotional message. Are you the kind of tool who goes to a dinner party and tries to sell something to everybody you meet? That’s how some businesses use Twitter. BUT – the businesses that treat this like an opportunity to have a conversation and a relationship that is valuable to its followers, they WIN.
Below are the slides from an Ogilvy Twitter for Business presentation. Not brand new, but a good collection of tips for businesses that want to use Twitter to engage their end users and to listen to unfiltered conversations about their brands.
Mike My Words - from the brain of Mike McDowell 
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