Ah, it’s that time of year again already. The air is crisp, anticipation is high and marketers across America are trying to say “Super Bowl” without saying “Super Bowl.” It’s a time-honored ritual to skirt trademark law. Only the official sponsors of the NFL can use the trademarked phrase, “Super Bowl” their marketing and advertising. Even if you’re spending millions of dollars for a Super Bowl ad this Sunday, you can’t say “Super Bowl” unless you’re an official sponsor. (of course, this doesn’t mean that there aren’t a ton of violations – companies using “Super Bowl” in their promotions)
So, what are we to do? Well, come up with clever euphemisms for the Super Bowl, of course. Here are some of the ones I’ve heard (or been forced to use) in the past:
- The Big Game (The most popular one. At one point, the NFL considered trademarking this, too.)
- The Big Football Game
- The Professional Football Championship
- The Football Championship Game
- Sunday’s Game
- Super Sunday
- The Greatest Sunday in Sports
Let me know if you see any other awesome euphemisms for the Super Bowl. Enjoy this one from Costco’s home page.
Mike My Words - from the brain of Mike McDowell 