Posts tagged client brief

The Client Always Knows Best

Don’t interpret this as client-bashing. Most every client I have is wonderful, and many of them “get it.” However, over the years, I have been involved in meetings in which a perfectly great solution to a communication/marketing issue was reduced to mush after multiple rounds of client changes. I think that many of you can relate to this situation, and one video really captured this frustrating process. I know it’s been around for a while, but I just ran across it again, and it made me laugh.


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