Target Ads Target Lost Viewers

Regardless of your feelings on the quality of the season finale of Lost, I thought one of the standout performances was by retailer and advertiser Target. Target rotated through three, 15-second ads during the season finale of Lost. What made them stand out to me (and truthfully what made me stop fast-forwarding through the commercials) is that the ads started with footage from Lost. The ads were then tagged with a product and a price. The commercials were pretty funny – there was one where the smoke monster was searching through an empty camp, finding nobody. The punchline to the ad is a photo of a smoke detector sold at Target. C’mon, that’s funny!

I’ve included video of all three spots in case you didn’t see them. I like this trend of creating TV commercials that are relevant to the show that they air during – I thought these were brilliant, strategically. If you were familiar with Lost, you understood the commercial and got the payoff. I wouldn’t mind seeing advertisers make an effort like this in the future.

And a spoof for good measure…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: