I know… “Another post about Twitter? I’m sick of it!”
Sorry, but folks are still so blatantly abusing Twitter, I’m forced back on my platform to expose the heathens. Twitter is not a new advertising platform. It’s not a new place for SPAM. I don’t know how many times I have to repeat this VERY SIMPLE law of most all social media: treat it like a real relationship. Right now, you’re not treating Twitter right. You’re abusing it – and that makes you a Twitter Sinner. I’m here to save your soul.
1. Social Media is not about collecting friends. How many friends do you have in real life? I need an exact number. You don’t know, do you? Why not? Because you don’t collect friends. That’s not how friendship, or any relationship, works. So, why do people think that social media is about collecting friends? Do not obsess about how many friends or followers you have. You’re not a better person if you have more followers. 70,000 – oh my! There is no direct correlation between followers/friends and your worth. Deal with it!
2. Give value to your relationship. Any good relationship is symbiotic – you give to me, I give to you. Too often, Twitter relationship are parasitic – one party consumes and doesn’t give back. These are the worst Twitter sinners. Are your messages purely promotional? Or do you offer value to the relationship you’ve created? Do you share articles, insights, breaking news, anything of value? No, telling people you can make them a millionaire is not a post of value. It’s a selfish, promotional tweet.
3. Content before followers. You should post a dozen updates (arbitrary number) with some sort of value before you start hunting for relationships (followers). You’re disgusting, following 800 people with 4 updates. If you want to have a relationship with me, I want to know it will be worthwhile. This is also a rule about giving value to your relationships.
4. Be upfront with who you are. Are you a company that will be posting promotions, sneak peaks, extras, etc? Are you a person, who will sprinkle tweets with updates about your personal life? It doesn’t matter what you are, I just need to know. I need to know what kind of relationship I’m getting into here.
5. Do more than re-tweet. Look at your stream of updates – how often are you beginning it with “RT” (ReTweet)? You’re just an aggregator. Have an opinion. Generate your own stuff. Sometimes it’s nice to have somebody passing info along from multiple sources – so I understand if my position on this is controversial, but you’re asking me to have a relationship with YOU. You are the guy at the party, who, when asked his opinion on a matter, quotes somebody else. You’re Matt Damon‘s character on Good Will Hunting. And nobody likes Matt Damon. (OK, just kidding. That was a cheap shot at Damon).
Here’s a few Twitter Sinners I’ve collected just today. Repent, and change your ways…