Ever Googled yourself? If you haven’t, don’t get all high and mighty, thinking that only narcissistic people would do such a thing. Today, you need to be aware of your online presence, and your ability to be found. I strongly suggest that everybody be highly aware of their personal brand, but things rings especially true if you have any interest in being a thought leader in your industry. When somebody searches for your name, what kind of information do they find first? That helps dictate your personal brand. When somebody searches for the kind of things you know about, will they find you? You should want them to.
Google is the best search engine to use when evaluating your ability to be found online. Why? They dominate the world of search. According to Hitwise, Google occupies approximately 72% of searches in the United States (although most stats I see put them in the 60-70% range). Yahoo is second with about 17%. There isn’t much else to go around after that. Google gets several hundred million searches each day. You need to have a presence.
We can talk a little bit more in another post/conversation about how to increase the chances you have of showing up on these Google search engine results (SERs), but it should be clear that your personal brand is affected by how you fare in Google SERs.
Today, I was turned on to another evaluation tool (I know there are some people who abhor evaluation tools, but I see value in them, so deal with it). Phil Barrett wrote a post about the Online Identity Calculator – a tool that asks you a few questions (really only takes a few minutes) and then leverages Google to evaluate your online identity and measure it by placing you in one of four quadrants.
You know I like these kinds of evaluation tools – anything that you use to track/measure/evaluate your personal brand?
Here are the results of my Online Identity Calendar: