Comments on: Dove for Men and Oprah – Sponsorship Fail? http://mikemywords.com/2010/03/18/dove-for-men-and-oprah-sponsorship-fail/ From the Brain of Mike McDowell Fri, 02 Mar 2012 16:08:36 +0000 hourly 1 http://wordpress.com/ By: lewis http://mikemywords.com/2010/03/18/dove-for-men-and-oprah-sponsorship-fail/#comment-493 Wed, 18 Aug 2010 22:30:45 +0000 http://mikemywords.com/?p=379#comment-493 MEN DO NOT NEED DOVE LET IT GO!
THANK YOU

]]> By: Crystal http://mikemywords.com/2010/03/18/dove-for-men-and-oprah-sponsorship-fail/#comment-476 Wed, 07 Apr 2010 00:09:55 +0000 http://mikemywords.com/?p=379#comment-476 The campaign targets men and women–women buy their mans’ personal products. There is an article in the current AdAge the goes over this very topic, but focuses mostly on the Old Spice ad campaign. http://adage.com/article?article_id=143017

]]> By: Wolfy http://mikemywords.com/2010/03/18/dove-for-men-and-oprah-sponsorship-fail/#comment-475 Wed, 31 Mar 2010 15:17:13 +0000 http://mikemywords.com/?p=379#comment-475 Empathy dude. Women feel what you feel. So you put an ad out that appeals to men and they see is and it appeals to them as appealing to men. Then when they go to the store they get dove men instead of suave men…

-M

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