Comments on: Thank You America! Bad Move Chrysler.

By: Will Hull

Will Hull — Fri, 13 Feb 2009 17:44:10 +0000

This advertisement was wrong in many ways. But how do you say thanks for the herpes from a person you just slept with? It’s that difficult. They could have taken out an ad saying just what they were going to do with the money so that they were accountable to the public, because in many ways they are now. Perhaps by doing so, Americans would have understood what “retooling” means and “restructuring.” Perhaps they could have demonstrated a plan of liquidation of their planes and how they CEO would give up his bonus and dare I say his salary for a year to make it happen.

All better ways than the route chosen.

Also publicly annoucing their plan through an ad would play to the personalization principle that you are mentioning above in your comments.

By: Mike McDowell

Mike McDowell — Thu, 05 Feb 2009 17:09:34 +0000

Great point – especially in using a medium like a blog for delivery of the message. You have to be genuine. And that highly produced “ad” was a highly impersonal, insincere way of saying “thank you.”

By: Jronius

Jronius — Thu, 05 Feb 2009 14:08:16 +0000

Although they might have been sincere when posting this, it is a large corporation and never will be interpreted that way. My opinion is that if they wanted to say thank you, slapping a static graphic together on a portion of their site is a poor choice. It’s like thanking someone for donating a vital organ to you with a greeting card…