Comments on: You Oughta Know (Inbound Marketing) http://mikemywords.com/2008/12/15/you-oughta-know-inbound-marketing/ From the Brain of Mike McDowell Mon, 21 Nov 2011 21:51:21 +0000 hourly 1 http://wordpress.com/ By: Wolfy http://mikemywords.com/2008/12/15/you-oughta-know-inbound-marketing/#comment-34 Wed, 07 Jan 2009 16:33:28 +0000 http://mikemywords.com/?p=112#comment-34 It’s clever for sure. But really they’re just search baiting with all those terms just like any of the SEO / marketing blogs. Interesting point Josh Rose brought up in his talk to the Ad Club yesterday. He showed a chart that plotted effectiveness of TV, Print and Radio(i think) when done alone and when done with web components. When combined with web the results were WAY better, but when web campaigns were done alone, the results were worse than the traditional media.

Interesting…

In reality, when I get calls, cards, catalogs, mailings I disregard then, not because of the medium, but because of the message. I don’t need a bed bath and beyond coupon. I don’t want the Restoration hardware catalog. I don’t want to switch long distance because I make all my calls on my mobile. No amount of clever marketing is going to make their products useful to me.

I do like the search thing at then end. That takes moxie. And it illustrates the fact that people search for what they want, nut who they want. Which makes SEO that much more annoying since it’s so easy to throw cash at it and get instant, and largely irrelevant, results.

-M

]]> By: Wolfy http://mikemywords.com/2008/12/15/you-oughta-know-inbound-marketing/#comment-33 Wed, 07 Jan 2009 16:26:50 +0000 http://mikemywords.com/?p=112#comment-33 that guy’s not even playing a real guitar!

-M

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