Repost from Seth Godin’s blog. Perfectly said.
The lesson that society should take away about all marketing is a simple one. When you buy a product, you’re also buying the marketing. Buy something from a phone telemarketer, you get more phone telemarketers, guaranteed. Buy a gas guzzler and they’ll build more. Marketers are simple people… they make what sells. Our culture has purchased (and voted) itself into the place we are today.
Know Your Target Audience « Mike My Words said,
November 12, 2008 @ 11:17 am
[...] because it will be recorded as a successful e-mail, but I had to get that screen capture. See my post from Sunday – you get what you consume. Don’t want strategically crappy e-mails? Stop opening [...]